Brand Positioning Map

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Brand positioning map

What to do:

• Choose 2 factors that influence your target market’s buying decisions (e.g., price and sustainability).
• On the matrix, mark where you think each of your competitors lie, then add where you think your brand, product, or service lies.
• Consider your current position and if there are potential gaps in the market you could fill with a unique offering.

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Your next step: Document your findings and recommendations in the marketing section of your business plan.

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