Competitor Profile Chart

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Competitor profile chart

Create a profile for each of your competitors by adding brief notes in the fields below.

Key factors | Competitor A | Competitor B | Competitor C :---- | :---- | :---- | :---- Business profile (e.g., history, locations, employees, customers) Products and services (e.g., range, distribution and brands) Pricing model (e.g., prices and payment options) Customer service (e.g., standards, reputation and online ratings and reviews) Supply chain (Whose products do they sell? Are they an exclusive distributor?) Brand difference (What gives them an advantage – are they the cheapest, fastest, biggest, etc.?) Marketing approach (Their channels and messages. Review their social media, website, and presence in local media.)

Your next step: Continue to evaluate competitors and use this information to identify gaps in the market and enhance your marketing strategy.

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