Customer Profile Chart

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Customer profile chart

Think about what you know about your target customers. Add brief notes in the fields below to create customer profiles to help you segment your market.

Key variables | Your customers :---- | :---- Demographic age gender marital status income education occupation Psychographic personality (e.g., outgoing, conscientious) lifestyle (focus of everyday routines, e.g., work, health or family) values (e.g., animal welfare, fair trade or sustainability) interests (e.g., hobbies) Behavioural usage or buying behaviour (e.g., daily or seasonal) channels (e.g., buying instore or online) benefits valued (e.g., price, convenience or quality) Geographic country state region suburb

Your next step: Continue to gather insights and use this information to help further understand, and connect with, your target segments.

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