Develop your customer value proposition

Develop your customer value proposition (CVP)

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Develop your customer value proposition (CVP)

To do:

• Work through option 1 (simplified) and/or option 2 (comprehensive).
• Make sure the statement truly reflects your sustainable business difference.

Remember:

• Directly answer the question: What value do you promise to deliver to customers?

Option 1 | | Option 2 :---- | :---- | :---- | :---- You know how… (Customers’ problems) | | What are the problems we’re solving for our customers? (What goals or outcomes do our customers want to achieve?) Well, what we do… (Our solutions) | | What are the benefits customers get from our products and services? (Include functional results and emotional benefits) In fact… (Our wow factors) | | What sets our brand apart from the competition? (Reasons why customers will choose and use our brand)

Your next step: Finalise your value proposition and include this in the marketing section of your business plan.

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