Marketing Collateral Review

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Marketing collateral review

To do:

• Gather and list your current marketing collateral – wherever your brand identity is represented (e.g., brochures, flyers, advertisements, newsletters, price lists, websites, social media accounts, branded stationery, uniforms, vehicles and premises).

• Look at each marketing element and critically ask:
• Does this look and feel like it’s from your brand?
• Does this look and feel uniquely different to competitors?
• What improvements can you make?

Marketing collateral | Consistent with your brand? (Y/N) | Different to the competition? (Y/N) | Key actions :---- | :---- | :---- | :----

Your next step: Document your findings and recommendations in the marketing section of your business plan.

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