One Page Brand Strategy

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One-page brand strategy To do:

• Refer to the ‘Branding your business’ content on Business Queensland and work through each of the brand elements.

• Assess your ideal brand positioning against the 3 Cs: true to your company, compelling to customers and different from competitors.

Remember:

• This is a behind-the-scenes toolkit to help you evaluate your business decisions.

Vision The long-term ambition for your business :---- | :---- Purpose Your ‘why’ – it’s your main reason for being in business Values The behaviours that your business values Promise Your compelling commitment to everyone Personality Your voice – your tone, manner and style Proof Your evidence – emotional and rational benefits

Your next step: Include brand positioning within the marketing section of your business plan.

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