One Page Marketing Strategy

TEMPLATE

© The State of Queensland 2022

The Queensland Government supports and encourages the distribution of its material. The copyright in this publication is licensed under a Creative Commons Attribution 4.0 International licence (CC BY 4.0).

![Creative Commons Attribution 4.0 International (CC BY 4.0)][image1]

You are free to use this publication in line with the licence terms. You must keep the copyright notice on the publication and attribute the State of Queensland as the source of the publication.

One-page marketing strategy

To do:

• Refer to the marketing strategy content on Business Queensland and work through the key sections.
• Ensure that your strategic approach will connect with the right customers and make the most of your investment.

Remember:

• This is the fast turnaround option. Continue to review and refine your long-term marketing strategy.

Objectives Set clear, realistic and measurable business objectives. | Segments Research your existing customers and profile your selected target segments. | Positioning Who you are and how you’re different. Consider the customer value proposition. | Programs List your marketing programs. Remember the 7 Ps of marketing. :---- | :---- | :---- | :----

Your next step: Based on your marketing strategy, document the proposed tactics in your marketing action plan.

[image1]: