P's of Marketing

Review your 7Ps of marketing

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Review your 7 Ps of marketing

What to do:

• Look at each of your 7 Ps of marketing.
• Think about your strengths and weaknesses.
• Identify and prioritise the improvement areas.

Remember to:

• look at your marketing mix from the customer’s point of view
• consider how all the elements of your marketing mix work together
• look for ways to deliver a unique and relevant experience.

Marketing mix | You could ask yourself… | Key actions :---- | :---- | :---- Product | Do we need to make changes to our products or services? Price | Should we review and consider different pricing models? Place | Can we improve or expand our distribution options and sales channels? Promotion | How can we make better use of paid, owned and earned media? People | Who are our people, and how do we increase their capability? Process | Can we improve the way we interact with customers? Physical evidence | Do we represent our brand consistently across all our channels?

Your next step: Document your findings and recommendations in the marketing section of your business plan.

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